事业 · 创业者自述
P.T. 巴纳姆：奋斗与胜利·补录 402
P.T. 巴纳姆《奋斗与胜利》· Struggles and Triumphs · 领导
Besides the inducement which we held out to purchasers to obtain their lots at a merely nominal price, we advanced one half, two-thirds, and frequently all the funds necessary to erect their buildings, permitting them to repay us in sums as small as five dollars, at their own convenience. This arrangement enabled many persons to secure and ultimately pay for homes which they could not otherwise have obtained. We looked for our profits solely to the rise in the value of the reserved lots, which we were confident must ensue. Of course, these extraordinary inducements led many persons to build in the new city, and it began to develop and increase with a rapidity rarely witnessed in this section of the country. Indeed, our speculation, which might be termed a profitable philanthropy, soon promised to be so remunerative, that I offered Mr. Noble for his interest in the estate, $60,000 more than the prime cost, which offer he declined.
出处：
https://www.gutenberg.org/ebooks/50115
定位：Additional excerpt 402 · 核对日期：2026-10-19 · 核验：短摘录
白话
除了用近乎象征性的价格吸引买地，我们还垫付一半、三分之二甚至全部建房资金，允许他们手头方便时五美元五美元地还。这样很多原本买不起房的人也能安家，最终把房款还清。我们的利润不靠卖地，而是靠保留地块日后升值。这些超常优惠果然引来很多人建房，新城发展速度在当地少见。这桩“有利可图的慈善”很快看起来太赚钱，我甚至出价比原成本高六万美元想买下合伙人的股份，被他拒绝了。要点是：让买家先上车，你赚长期增值，但也要算清现金流。
上下文
巴纳姆在自传中说明他开发东布里奇波特时如何垫资帮买家建房，以及利润来自保留地块升值。
今日一问
你做生意时，是赚眼前差价，还是愿意先让利、赚长期增值？
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