事业 · 创业者自述
P.T. 巴纳姆：奋斗与胜利·补录 587
P.T. 巴纳姆《奋斗与胜利》· Struggles and Triumphs · 领导
Elated as I was at the result of this novel enterprise, I had no idea of hiding my light under a bushel, and I immediately wrote a full account of the expedition, its intention, and its success, for publication in the Quebec and Montreal newspapers. I also prepared a large number of brief notices which I left at every station on the line, instructing telegraph operators to “take off” all “whaling messages” that passed over the wires to New York, and to inform their fellow townsmen at what hour the whales would pass through each place. The result of these arrangements may be imagined; at every station crowds of people came to the cars to see the whales which were travelling by land to Barnum’s Museum, and those who did not see the monsters with their own eyes, at least saw some one who had seen them, and I thus secured a tremendous advertisement, seven hundred miles long, for the American Museum.
出处：
https://www.gutenberg.org/ebooks/50115
定位：Additional excerpt 587 · 核对日期：2026-10-19 · 核验：短摘录
白话
巴纳姆对这次新奇行动很得意，但他不藏着，马上写详细报道投给魁北克和蒙特利尔报纸。他还准备许多短通知，留在铁路沿线各站，让电报员把“捕鲸消息”传出去，并告诉当地人鲸鱼几点经过。结果每到一站都有人来看运往博物馆的鲸鱼，没亲眼看到的人也听别人说，等于做了七百英里长的广告。他的做法是：把过程本身变成新闻，让沿途的人自发传播，比单纯花钱打广告更有效。
上下文
巴纳姆在自传中讲他如何利用铁路和电报为运鲸造势。
今日一问
你正在做的事，能不能把过程公开，让沿途的人帮你传播？
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