事业 · 创业者自述

P.T. 巴纳姆:奋斗与胜利·补录 699

P.T. 巴纳姆《奋斗与胜利》· Struggles and Triumphs · 领导

The next day the Managers’ Association met, heard the report, and unanimously resolved to withdraw their advertisements from the _Herald_, and their patronage from the _Herald_ job establishment, and it was done. Nevertheless, the _Herald_ for several days continued to print gratuitously the advertisements of Wallack’s Theatre and Niblo’s Garden, and inordinately puffed these establishments, evidently in order to ease the fall, and to convey the idea that some of the theatres patronized the _Herald_, and perhaps hoping by praising these managers to draw them back again, and so to nullify the agreement of the Association in regard to the _Herald_. Thereupon, the managers headed their advertisements in all the other New York papers with the line, “This Establishment does not advertise in the New York _Herald_,” and for many months this announcement was kept at the top of every theatrical advertisement and on the posters and playbills.

出处: https://www.gutenberg.org/ebooks/50115
定位:Additional excerpt 699 · 核对日期:2026-10-19 · 核验:短摘录

白话

经理协会第二天开会,一致决定从《先驱报》撤广告,并停止使用其印刷厂。但《先驱报》连续几天免费刊登沃拉克剧院和尼布洛花园的广告,并大肆吹捧,想制造“仍有剧院支持我们”的假象,并希望拉回这些经理,破坏协会的联合抵制。于是经理们在其他报纸的广告顶部加上一行字:“本机构不在《纽约先驱报》刊登广告”,并持续数月,在广告、海报和节目单上标明。核心是:联合抵制时,要公开声明,防止对方钻空子,保持团结。

上下文

这是巴纳姆自传中经理协会联合抵制《先驱报》的后续,展现了商业联盟如何应对对手的分化策略。

今日一问

在集体行动中,如何防止对手用“小恩小惠”分化联盟?你们有公开的声明或规则吗?

公版传记;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。

本文本为公版;底本与原文链接见上。 版权

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