P. T. Barnum：Struggles and Triumphs, Additional Excerpt 699

The next day the Managers’ Association met, heard the report, and unanimously resolved to withdraw their advertisements from the _Herald_, and their patronage from the _Herald_ job establishment, and it was done. Nevertheless, the _Herald_ for several days continued to print gratuitously the advertisements of Wallack’s Theatre and Niblo’s Garden, and inordinately puffed these establishments, evidently in order to ease the fall, and to convey the idea that some of the theatres patronized the _Herald_, and perhaps hoping by praising these managers to draw them back again, and so to nullify the agreement of the Association in regard to the _Herald_. Thereupon, the managers headed their advertisements in all the other New York papers with the line, “This Establishment does not advertise in the New York _Herald_,” and for many months this announcement was kept at the top of every theatrical advertisement and on the posters and playbills.

Source： https://www.gutenberg.org/ebooks/50115
Locator：Additional excerpt 699 · Verified：2026-10-19 · Verification：Short excerpt

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