事业 · 创业者自述
亨利·福特：我的生活与工作·补录 212
亨利·福特《我的生活与工作》· My Life and Work · 领导
No one will deny that if prices are sufficiently low, buyers will always be found, no matter what are supposed to be the business conditions. That is one of the elemental facts of business. Sometimes raw materials will not move, no matter how low the price. We have seen something of that during the last year, but that is because the manufacturers and the distributors were trying to dispose of high-cost stocks before making new engagements. The markets were stagnant, but not "saturated" with goods. What is called a "saturated" market is only one in which the prices are above the purchasing power.
出处：
https://www.gutenberg.org/ebooks/7213
定位：Additional excerpt 212 · 核对日期：2026-10-19 · 核验：短摘录
白话
福特认为，只要价格足够低，买家总会找到，无论经济环境如何。这是商业的基本事实。有时原材料卖不动，不是因为市场饱和，而是因为价格高于人们的购买力。制造商和分销商想先清掉高成本库存，导致市场停滞。所谓“饱和”市场，其实只是价格超出了消费者的承受能力。所以，降低价格、提高购买力，才是打开市场的关键。
上下文
福特在分析市场停滞的原因，指出价格过高是主要障碍，而非需求饱和。
今日一问
你的产品定价是否考虑到了大多数人的实际购买力？有没有降价的空间？
公版传记；原文逐字取自 Project Gutenberg，仅摘录段落并附全书链接。
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