事业 · 创业者自述
亨利·福特:我的生活与工作·补录 331
亨利·福特《我的生活与工作》· My Life and Work · 领导
The first tractors, as I have said, went to England. They were first offered in the United States in 1918 at $750. In the next year, with the higher costs, the price had to be made $885; in the middle of the year it was possible again to make the introductory price of $750. In 1920 we charged $790; in the next year we were sufficiently familiar with the production to begin cutting. The price came down to $625 and then in 1922 with the River Rouge plant functioning we were able to cut to $395. All of which shows what getting into scientific production will do to a price. Just as I have no idea how cheaply the Ford automobile can eventually be made, I have no idea how cheaply the tractor can eventually be made.
出处:
https://www.gutenberg.org/ebooks/7213
定位:Additional excerpt 331 · 核对日期:2026-10-19 · 核验:短摘录
白话
福特回顾拖拉机价格变化:最早一批去了英国,1918年在美国上市,售价750美元。第二年成本上涨,价格提到885美元;年中又降回750美元。1920年卖790美元;1921年对生产更熟悉后开始降价,先降到625美元,1922年荣格河工厂投产,价格直接砍到395美元。这说明,一旦进入科学化生产,价格就能大幅下降。福特说,他也不知道福特汽车最终能造得多便宜,拖拉机也一样。核心是:规模化、科学化的生产是降价的根本,而不是靠补贴或牺牲质量。
上下文
福特在自传中列举拖拉机历年价格,说明生产规模扩大如何带来成本下降。
今日一问
你的成本结构中,哪些环节可以通过规模化或流程优化来大幅降低?
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