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托斯丹·凡勃伦:有闲阶级论·摘录 62

托斯丹·凡勃伦《有闲阶级论》· The Theory of the Leisure Class · 投资

The generalization for which the discussion so far affords ground is that any valuable object in order to appeal to our sense of beauty must conform to the requirements of beauty and of expensiveness both. But this is not all. Beyond this the canon of expensiveness also affects our tastes in such a way as to inextricably blend the marks of expensiveness, in our appreciation, with the beautiful features of the object, and to subsume the resultant effect under the head of an appreciation of beauty simply. The marks of expensiveness come to be accepted as beautiful features of the expensive articles. They are pleasing as being marks of honorific costliness, and the pleasure which they afford on this score blends with that afforded by the beautiful form and color of the object; so that we often declare that an article of apparel, for instance, is "perfectly lovely," when pretty much all that an analysis of the aesthetic value of the article would leave ground for is the declaration that it is pecuniarily honorific.

出处: https://www.gutenberg.org/ebooks/833
定位:Excerpt 62 · 核对日期:2026-10-19 · 核验:短摘录

白话

凡勃伦说,一件贵重物品要打动我们的美感,必须同时满足“美”和“贵”两个条件。但更关键的是,贵气的标记会悄悄混进我们对美的感受里,让我们把“显得贵”直接当成“美”。比如我们夸一件衣服“太美了”,仔细分析,可能真正打动我们的只是它看起来昂贵、有面子。贵气本身被当成了美的特征,我们却浑然不觉。

上下文

凡勃伦分析炫耀性消费如何把“昂贵”的标记混入审美判断,使人们把贵气误认为美。

今日一问

下次夸一件东西“好看”时,不妨问问自己:我到底是被它的形式打动,还是被它的价格标签打动?

公版作品;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。

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