赚钱的艺术·摘录 6 · P.T. 巴纳姆

I know a gentleman of fortune who says, that when he first began to prosper, his wife would have a new and elegant sofa. "That sofa," he says, "cost me thirty thousand dollars!" When the sofa reached the house, it was found necessary to get chairs to match; then side-boards, carpets and tables "to correspond" with them, and so on through the entire stock of furniture; when at last it was found that the house itself was quite too small and old-fashioned for the furniture, and a new one was built to correspond with the new purchases; "thus," added my friend, "summing up an outlay of thirty thousand dollars, caused by that single sofa, and saddling on me, in the shape of servants, equipage, and the necessary expenses attendant upon keeping up a fine 'establishment,' a yearly outlay of eleven thousand dollars, and a tight pinch at that: whereas, ten years ago, we lived with much more real comfort, because with much less care, on as many hundreds. The truth is," he continued, "that sofa would have brought me to inevitable bankruptcy, had not a most unexampled title to prosperity kept me above it, and had I not checked the natural desire to 'cut a dash'."

出处： https://www.gutenberg.org/ebooks/8581
定位：Excerpt 6 · 核对日期：2026-10-19 · 核验：短摘录

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我认识一位有钱的先生，他说刚发迹时，妻子非要买一张新式优雅的沙发。“那张沙发，”他说，“花了我三万美元！”沙发到家后，发现得配椅子；然后配餐柜、地毯、桌子，整套家具都得“配套”；最后发现房子太小太旧，配不上新家具，于是又盖了新房来配新买的家具。“就这样，”朋友说，“一张沙发引出了三万美元的开销，还给我套上了仆人、马车和维持体面‘排场’的年年开销，一年一万一千美元，还紧巴巴的；而十年前，我们花几百美元，日子过得舒服得多，因为操心少得多。”他接着说，“要不是我运气好得罕见，又及时刹住了‘摆阔’的念头，那张沙发准让我破产。”核心是：一件奢侈品会引发连锁消费，掏空钱包。

上下文

巴纳姆用这个真实故事说明“配套效应”：一件高档物品会带动一系列不必要的开销。

今日一问

你家里有没有一件“沙发”，正在悄悄拉高你的整体开销？

公版作品；原文逐字取自 Project Gutenberg，仅摘录段落并附全书链接。

健康 · 巢元方《诸病源候论》

阳明病，无汗，小便不利，心中懊，必发黄。若被火，额上微汗出，而但小便不利，亦发黄。其人状，变黄如橘色，或如桃枝色，腹微满，此由寒湿气不散，瘀热在于脾胃故也。

阳明病，无汗，小便不利，心中烦闷，一定会发黄。如果被火法误治，额上微汗出，但小便仍不利，也会发黄。病人皮肤黄如橘色或桃枝色，腹部微满，这是寒湿之气不散，瘀热在脾胃所致。核心是湿热郁结、小便不利导致黄疸，误用火法也会诱发。日常遇到身目发黄、尿少，应避免自行发汗或温补，及时就医查肝胆，并记录小便情况和肤色变化，帮助判断。

事业 · 保罗·格雷厄姆《《如何获得创业点子》》

A good trick for bypassing the schlep and to some extent the unsexy filter is to ask what you wish someone else would build, so that you could use it. What would you pay for right now? Since startups often…

绕过“麻烦”和“不体面”过滤器的好办法，是问自己：我希望别人做出什么，好让我直接用？我现在愿意为什么付钱？另外，创业常像清道夫一样收拾坏掉的公司和行业，所以可以去找那些正在死、或该死了的行业，想象什么样的公司能从它们的消亡中获利。比如新闻业正在自由落体，但围绕新闻可能仍有钱可赚。要问：未来人们会在哪个维度上说“这个取代了新闻业”？而且要站在未来问，不是现在。因为替代者通常是从侧面杀进来的。

投资 · 陈梦雷等（编）《钦定古今图书集成·食货典》

有周成王業，后稷播百穀。「皇天貽來牟，長世自茲卜。願言仍歲稔，四海盡蒙福。」〈五月〉當晝耘水田，農夫亦良苦。赤日背欲裂，白汗灑如雨。匍匍行水中，泥淖及腰膂。新苗抽利劍，割膚何痛楚。夫耘婦當饁，奔走及亭午。無時暫休息，不得避炎暑。誰憐萬民食，粒粒非易取。願陳知稼穡，《無逸》傳自古。〈六月〉大火既西流，涼風日淒厲。古人重稼穡，力田在匪懈。郊行省農事，禾黍何斾斾。碾以他山石，玉粒使人愛。大祀須粢盛，一一稽古制。是為五穀長，異彼稊與稗。炊之香…

核心是：周成王时后稷播百谷，皇天赐来牟，长世自此卜，愿年年丰收，四海蒙福。六月当昼耘水田，农夫良苦，赤日背欲裂，白汗如雨，匍匐水中，泥淖及腰，新苗如利剑割肤痛楚。夫耘妇饁，奔走至亭午，无时休息，不得避炎暑。谁怜万民食，粒粒非易取，愿陈知稼穑，《无逸》传自古。七月大火西流，凉风凄厉，古人重稼穑，力田匪懈，郊行省农事，禾黍旆旆，碾以他山石，玉粒可爱，大祀须粢盛，一一稽古制，是为五谷长，异彼稊稗，炊之香美，可享上帝。

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