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霍华德·马克斯:敢于伟大 II·第4则

霍华德·马克斯《《敢于伟大 II》》· Dare to Be Great II · 行动 · 投资 · 认知

Of course it’s not that easy and clear-cut, but I think that’s the general situation. If your behavior and that of your managers is conventional, you’re likely to get conventional results – either good or bad. Only if your behavior is unconventional is your performance likely to be unconventional . . . and only if your judgments are superior is your performance likely to be above average. For those who define investment success as being “average or better,” three of the four cells of the matrix represent satisfactory outcomes. But if you define success strictly as being superior, only one of the four will do, and it requires unconventional behavior. More from the 2006 memo: The bottom line on striving for superior performance has a lot to do with daring to be great.

出处: https://www.oaktreecapital.com/docs/default-source/memos/2014-04-08-dare-to-be-great-ii.pdf
定位:Memo, excerpt 4 · 核对日期:2026-10-19 · 核验:短摘录

白话

想要跑赢平均,光靠跟大家做一样的事基本没戏。原因很简单:如果你和你的团队做事方式随大流,结果也只会是随大流,好也好不到哪去,坏也坏不到哪去。只有做法跟别人不一样,成绩才有可能不一样;而且光不一样还不够,判断还得比别人更准,才可能真正超过平均。所以先想清楚你要什么:如果你把成功定义成“中等偏上就行”,那大多数选择都能让你满意;但如果你非要做到出类拔萃,那就只剩一条路,就是敢与众不同、敢承担被看成异类的压力。

上下文

马克斯是橡树资本创始人,这是他2014年备忘录《敢为人先》的续篇,谈投资中追求卓越的代价。

今日一问

你今年有没有一件事,因为怕跟别人不一样而一直没敢做?

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