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霍华德·马克斯:最重要的事·第2则
霍华德·马克斯《《最重要的事》》· The Most Important Thing · 财富 · 投资 · 认知 · 决策
Hopefully, if I offered to sell you my car, you’d ask the price before saying yes or no. Deciding on an investment without carefully considering the fairness of its price is just as silly. But when people decide without disciplined consideration of valuation that they want to own something, as they did with tech stocks in the late 1990s – or that they simply won’t own something, as they did with “junk bonds” in the 1970s and early 1980s – that’s just what they’re doing. During the course of my 35 years in this business, investors’ biggest losses have come when they bought securities of what they thought were perfect companies – where nothing could go wrong – at prices assuming that degree of perfection . . . and more.
出处:
https://www.oaktreecapital.com/docs/default-source/memos/2003-07-01-the-most-important-thing.pdf
定位:Memo, excerpt 2 · 核对日期:2026-10-19 · 核验:短摘录
白话
霍华德·马克斯用买车比喻投资:如果有人要卖你车,你肯定会先问价格再决定买不买。投资也一样,不仔细考虑价格是否合理就决定买卖,是愚蠢的。但人们常常这样:90年代末科技股狂热时,大家不假思索地追买;70年代末80年代初,又盲目排斥垃圾债券。马克斯指出,他35年从业经历中,最大的亏损往往来自以过高价格买入看似完美的公司,因为价格已透支了所有美好预期。所以,投资的关键在于始终关注估值,而不是被情绪或故事左右。
上下文
霍华德·马克斯在《最重要的事》中结合自己35年投资经验,强调价格与价值的关系。
今日一问
你最近一次投资或大额消费,是否认真评估了价格是否合理?
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