John D. Rockefeller：Random Reminiscences of Men and Events, Excerpt 53

This plan of selling our products direct to the consumer and the exceptionally rapid growth of the business bred a certain antagonism which I suppose could not have been avoided, but this same idea of dealing with the consumer directly has been followed by others and in many lines of trade, without creating, so far as I recall, any serious opposition.

Source： https://www.gutenberg.org/ebooks/17090
Locator：Chapter III, excerpt 53 · Verified：2026-10-19 · Verification：Short excerpt

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