John D. Rockefeller：Random Reminiscences of Men and Events, Excerpt 54

This is a very interesting and important point, and I have often wondered if the criticism which centred upon us did not come from the fact that we were among the first, if not the first, to work out the problems of direct selling to the user on a broad scale. This was done in a fair spirit and with due consideration for everyone's rights. We did not ruthlessly go after the trade of our competitors and attempt to ruin it by cutting prices or instituting a spy system. We had set ourselves the task of building up as rapidly and as broadly as possible the volume of consumption. Let me try to explain just what happened.

Source： https://www.gutenberg.org/ebooks/17090
Locator：Chapter III, excerpt 54 · Verified：2026-10-19 · Verification：Short excerpt

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