Edward W. Bok：The Americanization of Edward Bok, Additional Excerpt 169

The advertising of these books keenly sharpened the publicity sense of the developing advertising director. One book could best be advertised by the conventional means of the display advertisement; another, like Triumphant Democracy, was best served by sending out to the newspapers a "broadside" of pungent extracts; public curiosity in a novel like The Lady, or the Tiger? was, of course, whetted by the publication of literary notes as to the real denouement the author had in mind in writing the story. Whenever Mr. Stockton came into the office Bok pumped him dry as to his experiences with the story, such as when, at a dinner party, his hostess served an ice-cream lady and a tiger to the author, and the whole company watched which he chose.

Source： https://www.gutenberg.org/ebooks/3538
Locator：Additional excerpt 169 · Verified：2026-10-19 · Verification：Short excerpt

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