Edward W. Bok：The Americanization of Edward Bok, Additional Excerpt 252

It is the rare editor who rightly gauges his public psychology. Perhaps that is why, in the enormous growth of the modern magazine, there have been produced so few successful editors. The average editor is obsessed with the idea of "giving the public what it wants," whereas, in fact, the public, while it knows what it wants when it sees it, cannot clearly express its wants, and never wants the thing that it does ask for, although it thinks it does at the time. But woe to the editor and his periodical if he heeds that siren voice!

Source： https://www.gutenberg.org/ebooks/3538
Locator：Additional excerpt 252 · Verified：2026-10-19 · Verification：Short excerpt

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