Edward W. Bok：The Americanization of Edward Bok, Additional Excerpt 321

Mr. Curtis believed that the editor should write the advertisements of a magazine's articles. "You are the one who knows them, what is in them and your purpose," he said to Bok, who keenly enjoyed this advertisement writing. He put less and less in his advertisements. Mr. Curtis made them larger and larger in the space which they occupied in the media used. In this way The Ladies' Home Journal advertisements became distinctive for their use of white space, and as the advertising world began to say: "You can't miss them." Only one feature was advertised at one time, but the "feature" was always carefully selected for its wide popular appeal, and then Mr. Curtis spared no expense to advertise it abundantly. As much as $400,000 was spent in one year in advertising only a few features--a gigantic sum in those days, approached by no other periodical. But Mr. Curtis believed in showing the advertising world that he was willing to take his own medicine.

Source： https://www.gutenberg.org/ebooks/3538
Locator：Additional excerpt 321 · Verified：2026-10-19 · Verification：Short excerpt

公版传记；原文逐字取自 Project Gutenberg，仅摘录段落并附全书链接。

This text is in the public domain. The edition and source link are above. Copyright

← Back to the library