爱德华·博克自传·补录 321 · 爱德华·博克

Mr. Curtis believed that the editor should write the advertisements of a magazine's articles. "You are the one who knows them, what is in them and your purpose," he said to Bok, who keenly enjoyed this advertisement writing. He put less and less in his advertisements. Mr. Curtis made them larger and larger in the space which they occupied in the media used. In this way The Ladies' Home Journal advertisements became distinctive for their use of white space, and as the advertising world began to say: "You can't miss them." Only one feature was advertised at one time, but the "feature" was always carefully selected for its wide popular appeal, and then Mr. Curtis spared no expense to advertise it abundantly. As much as $400,000 was spent in one year in advertising only a few features--a gigantic sum in those days, approached by no other periodical. But Mr. Curtis believed in showing the advertising world that he was willing to take his own medicine.

出处： https://www.gutenberg.org/ebooks/3538
定位：Additional excerpt 321 · 核对日期：2026-10-19 · 核验：短摘录

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柯蒂斯认为编辑最懂文章，所以广告也该由编辑写。博克照做，越写越短，柯蒂斯则把广告版面越放越大，留白多到“你没法错过”。每次只推一个重点，选大众最感兴趣的，然后不惜重金猛推，一年光广告就花四十万美元，当时无人能及。核心是：内容与广告同源，用留白和聚焦制造冲击；舍得花钱，是向广告主证明自己敢用自家产品。

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19世纪末美国杂志业竞争激烈，柯蒂斯用大版面留白广告树立品牌。

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你的推广是撒胡椒面，还是集中火力打一个点？

公版传记；原文逐字取自 Project Gutenberg，仅摘录段落并附全书链接。

健康 · 龚廷贤《寿世保元》

白矾（一两）黄丹（八錢熬飞紫色）上研爲细末。以沟渠中恶水洗过。拭干敷上。一治蜡烛发神方。钟乳石（二分）朱砂（三分）珍珠（二分）琥珀（一分五厘）片脑（二分五厘）上爲细末。每用土茯苓四两。猪蹄三只。煎水三碗。早间服一碗。调前藥末四厘。午间服一碗。调前藥末四厘。晚间服一碗。调前藥末四厘。一日服三次。共一分二厘。十日服尽。其疮必愈。其猪蹄随用之。忌动风发物。牛肉烧酒最忌之。神良之秘方也。

治下疳疮：白矾一两、黄丹八钱（熬飞紫色），研细末，用沟渠中恶水洗过，擦干敷上。治蜡烛发神方：钟乳石二分、朱砂三分、珍珠二分、琥珀一分五厘、片脑二分五厘，研细末。每次用土茯苓四两、猪蹄三只，煎水三碗，早中晚各服一碗，每碗调药末四厘，一日共一分二厘，十日服完，疮必愈。猪蹄随用。忌动风发物，牛肉、烧酒最忌。这是神良秘方。

投资 · 陈梦雷等（编）《钦定古今图书集成·食货典》

按《食貨志》，「山東被水災，民多饑乏。於是天子遣使虛郡國倉廩以振，貧猶不足，又募豪富人相假貸，尚不能相救，迺徙貧民於關以西及充朔方以南新秦中，七十餘萬口，衣食皆仰給於縣官，數歲貸與產業，使者分部護，冠蓋相望，費以億計。縣官大空，而富商賈或墆財役貧，轉轂百數，廢居居邑」，封君皆氐首仰給焉。元鼎二年大水饑詔下巴蜀粟抵江陵遣博士循行舉吏民能振饑民者以聞按《漢書武帝本紀》：「元鼎二年夏，大水，關東餓死者以千數。秋九月詔曰：『仁不異遠，義不辭難。

据《食货志》记载，山东遭受水灾，百姓大多饥饿困乏。于是天子派使者拿出郡国粮仓的粮食赈济，贫困的仍然不够，又招募豪富人家借贷，还是不能相救，于是把贫民迁到关以西以及朔方以南的新秦中，共七十多万口，衣食都靠官府供给，几年内借贷给产业，使者分片保护，冠盖相望，花费以亿计。官府大为空虚，而富商大贾有的囤积财物役使贫民，转运粮食的车子数百辆，囤积居奇，封君都低头仰仗他们。元鼎二年大水饥荒，下诏调巴蜀的粮食到江陵，派博士巡视，推举官吏百姓能赈济饥民的，上报。

事业 · 奥里森·斯威特·马登《向前进》

The high prize of life, the crowning fortune of a man, is to be born with a bias to some pursuit, which finds him in employment and happiness.--EMERSON.

人生最高的奖赏、一个人最大的幸运，是天生就对某种追求有偏好，而这种追求让他有事可做、感到幸福。爱默生这句话点明：真正的幸运不是外在的财富，而是内在的倾向——你天生喜欢做某件事，并且它能成为你的职业。这样，工作就不是苦役，而是满足。所以，找到那件让你自然投入的事，比追逐热门行业更重要。

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