Edward W. Bok：The Americanization of Edward Bok, Additional Excerpt 478

Hence, if the editor is more keenly alert for one thing than for another, it is for the new writer. The frequency of the new note in his magazine is his salvation; for just in proportion as he can introduce that new note is his success with his readers. A successful magazine is exactly like a successful store: it must keep its wares constantly fresh and varied to attract the eye and hold the patronage of its customers.

Source： https://www.gutenberg.org/ebooks/3538
Locator：Additional excerpt 478 · Verified：2026-10-19 · Verification：Short excerpt

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