Edward W. Bok：The Americanization of Edward Bok, Additional Excerpt 559

And so it proved. For a period, the retail shops were more careful in the number of genuine French models of gowns and hats which they exhibited, and the label firm confessed that its trade had fallen off. But this was only temporary. Within a year after The Journal stopped the campaign, baffled and beaten, the trade in French labels was greater than ever, hundreds of French models were sold that had never crossed the ocean, the American woman was being hoodwinked on every hand, and the reign of the French couturier was once more supreme.

Source： https://www.gutenberg.org/ebooks/3538
Locator：Additional excerpt 559 · Verified：2026-10-19 · Verification：Short excerpt

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