事业 · 创业者自述
爱德华·博克：爱德华·博克自传·补录 559
爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导
And so it proved. For a period, the retail shops were more careful in the number of genuine French models of gowns and hats which they exhibited, and the label firm confessed that its trade had fallen off. But this was only temporary. Within a year after The Journal stopped the campaign, baffled and beaten, the trade in French labels was greater than ever, hundreds of French models were sold that had never crossed the ocean, the American woman was being hoodwinked on every hand, and the reign of the French couturier was once more supreme.
出处：
https://www.gutenberg.org/ebooks/3538
定位：Additional excerpt 559 · 核对日期：2026-10-19 · 核验：短摘录
白话
这场揭露法国标签造假的运动，一开始确实让零售店收敛了些，假标签商也承认生意下滑。但好景不长，杂志一停手，法国标签的生意反而更火：大量根本没出过国的“法国款”被卖出，美国女性照样被蒙在鼓里，法国时装设计师的统治地位又回来了。核心教训是：靠媒体曝光打假，只能管一时；只要消费者还迷信“法国”这个招牌，需求不断，造假就会卷土重来。想真正解决问题，得改变买家的判断标准，比如教人看做工、看面料，而不是只看标签；同时让造假成本高到不划算。
上下文
博克在《妇女家庭杂志》任主编时，发起运动揭露美国商家伪造法国服装标签，这是运动失败后的总结。
今日一问
你买东西时，有多少次是冲着标签而不是东西本身下的单？
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