Henry Ford：My Life and Work, Additional Excerpt 242

Bear in mind, every time you reduce the price of the car without reducing the quality, you increase the possible number of purchasers. There are many men who will pay $360 for a car who would not pay $440. We had in round numbers 500,000 buyers of cars on the $440 basis, and I figure that on the $360 basis we can increase the sales to possibly 800,000 cars for the year--less profit on each car, but more cars, more employment of labour, and in the end we shall get all the total profit we ought to make.

Source： https://www.gutenberg.org/ebooks/7213
Locator：Additional excerpt 242 · Verified：2026-10-19 · Verification：Short excerpt

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