P. T. Barnum：The Art of Money Getting, Excerpt 49

You may advertise a spurious article, and induce many people to call and buy it once, but they will denounce you as an impostor and swindler, and your business will gradually die out and leave you poor. This is right. Few people can safely depend upon chance custom. You all need to have your customers return and purchase again. A man said to me, "I have tried advertising and did not succeed; yet I have a good article."

Source： https://www.gutenberg.org/ebooks/8581
Locator：Excerpt 49 · Verified：2026-10-19 · Verification：Short excerpt

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