Huang Zheng：Benfen and Customer Value
Huang Zheng《Pinduoduo 2018 Letter to Shareholders》· “Pinduoduo's values” · Character · Leadership · Action
对于拼多多管理层来说，本分意味着专注于为消费者创造价值。
Source：
http://it.people.com.cn/n1/2018/0630/c1009-30097415-2.html
Locator：2018 letter to shareholders, section “拼多多的价值观” · Verified：2026-10-19 · Verification：Exact match
Reading
Benfen means focusing management on creating value for consumers.
Context
Colin Huang (1980–) founded Pinduoduo in 2015 after studying at Zhejiang University and the University of Wisconsin–Madison and working at Google. In the company's 2018 IPO letter he defined its core value of benfen as focusing on creating value for consumers. The word carries Confucian overtones of staying true to one's proper role and not taking advantage of others.
Today's question
If you translated benfen into daily behavior at your company, which decision would it change?
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