Jack Ma：A 102-Year Company
Jack Ma《2018 Letter to Investors》· On mission and the 102-year company · Leadership · Philosophy · Growth
阿里巴巴將永遠堅持做一家102年的企業，我們不會改變「讓天下沒有難做的生意」這個使命。
Source：
https://www.alibabanews.com/mwc-aliyuntech-change-changyiyikejiyingduiquanqiutiaozhan-2/
Locator：2018 letter to investors, paragraph beginning “阿里巴巴將永遠堅持做一家102年的企業...” · Verified：2026-10-19 · Verification：Exact match
Reading
A long-lived company keeps its mission fixed while its strategy changes.
Context
In the same letter, Ma tied Alibaba's 102-year ambition to an unchanging mission: making it easy to do business anywhere. He presented longevity as a matter of organizational renewal rather than a fixed business model. The mission is the constant; strategies and leaders are expected to change.
Today's question
If your company had to last 102 years, which of today's decisions would survive that time scale?
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