John D. Rockefeller：Preparing for Financial Emergencies
John D. Rockefeller《Random Reminiscences of Men and Events》· Chapter I, “The Value of Friendships” · Wealth · Decision · Action
We were accustomed to prepare for financial emergencies long before we needed the funds.
Source：
https://www.gutenberg.org/cache/epub/17090/pg17090.txt
Locator：Chapter I, section “The Value of Friendships,” paragraph beginning “And this sort of experience...” · Verified：2026-10-19 · Verification：Exact match
Reading
Secure liquidity before a crisis, not during one.
Context
Rockefeller recalled being a heavy borrower in his early years, but he prepared for financial emergencies well before he needed the money. He arranged bank credit and cash reserves in advance, so that oil-price swings or new-field discoveries would not leave Standard Oil stranded. The discipline was to secure liquidity first and expand second.
Today's question
If revenue went to zero tomorrow, how long could your cash and credit last—and when did you last update that answer?
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