Zhang Yiming：Do Not Compete for Competition's Sake
Zhang Yiming《Pingchangxin: Doing Extraordinary Things with an Ordinary Mind》· Section "竞争是最好的蓝军", paragraph beginning "当然，还有"不要为了竞争而竞争"" · Leadership · Decision · Cognition
当然，还有“不要为了竞争而竞争”。
Source：
https://mp.weixin.qq.com/s?__biz=MzI5MzI4MzM1OQ==&mid=2247494108&idx=1&sn=5c25679337fc5ae09d109e54d17ed9ec
Locator：《平常心做非常事》九周年演讲全文，section "竞争是最好的蓝军"，paragraph beginning "当然，还有'不要为了竞争而竞争'" · Verified：2026-10-19 · Verification：Exact match
Reading
Competing for its own sake can blind a company to the real strategic threat.
Context
Zhang cited Microsoft's long rivalry with Google: for years Microsoft aimed at beating Google in search before realizing that cloud computing, and Amazon, mattered more to its core business. His warning is against competing for competition's sake; an unbalanced competitive mindset can blind a company to the real opportunity.
Today's question
Are your competitive moves serving the core business - or serving the need to "beat" a rival?
版权仍存续；只摘录并链接字节跳动官方文化公众号"字节范儿"发布的九周年演讲全文，不托管全文。
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