Paul Graham：Startup = Growth, Excerpt 2

Whereas if you want to start a startup, you're probably going to have to think of something fairly novel. A startup has to make something it can deliver to a large market, and ideas of that type are so valuable that all the obvious ones are already taken. That space of ideas has been so thoroughly picked over that a startup generally has to work on something everyone else has overlooked. I was going to write that one has to make a conscious effort to find ideas everyone else has overlooked. But that's not how most startups get started. Usually successful startups happen because the founders are sufficiently different from other people that ideas few others can see seem obvious to them.

Source： https://paulgraham.com/growth.html
Locator：Essay, additional excerpt 2 · Verified：2026-10-19 · Verification：Short excerpt

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