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约翰·D·洛克菲勒：洛克菲勒回忆录·补录 191
约翰·D·洛克菲勒《洛克菲勒回忆录》· Random Reminiscences of Men and Events · 领导
The underlying, essential element of success in business affairs is to follow the established laws of high-class dealing. Keep to broad and sure lines, and study them to be certain that they are correct ones. Watch the natural operations of trade, and keep within them. Don't even think of temporary or sharp advantages. Don't waste your effort on a thing which ends in a petty triumph unless you are satisfied with a life of petty success. Be sure that before you go into an enterprise you see your way clear to stay through to a successful end. Look ahead. It is surprising how many bright business men go into important undertakings with little or no study of the controlling conditions they risk their all upon.
出处：
https://www.gutenberg.org/ebooks/17090
定位：Additional excerpt 191 · 核对日期：2026-10-19 · 核验：短摘录
白话
洛克菲勒说，做生意成功的根本，是遵守高档交易的老规矩：走宽而稳的路，并且研究清楚这条路对不对；观察贸易的自然规律，别越界；连临时占便宜、耍小聪明的念头都别动；除非你满足于小打小闹的成功，否则别把力气花在只换来小胜利的事上。进一个项目之前，要确信自己能一路走到成功终点，要往前看。他说，令人吃惊的是，许多聪明的商人一头扎进大项目，却几乎不研究自己押上全部身家的关键条件。核心是：守规矩、看长远、别贪小利、进场前先想清楚能不能走到头。
上下文
洛克菲勒在回忆录结尾总结一生经商的核心原则，告诫年轻人。
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你正在做的那件事，进场前想清楚“能不能走到头”了吗？
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