John D. Rockefeller：Random Reminiscences of Men and Events, Additional Excerpt 191

The underlying, essential element of success in business affairs is to follow the established laws of high-class dealing. Keep to broad and sure lines, and study them to be certain that they are correct ones. Watch the natural operations of trade, and keep within them. Don't even think of temporary or sharp advantages. Don't waste your effort on a thing which ends in a petty triumph unless you are satisfied with a life of petty success. Be sure that before you go into an enterprise you see your way clear to stay through to a successful end. Look ahead. It is surprising how many bright business men go into important undertakings with little or no study of the controlling conditions they risk their all upon.

Source： https://www.gutenberg.org/ebooks/17090
Locator：Additional excerpt 191 · Verified：2026-10-19 · Verification：Short excerpt

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