事业 · 创业者自述
爱德华·博克:爱德华·博克自传·补录 144
爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导
There was a bright letter of New York gossip published in the New York Star, called "Bab's Babble." Edward had read it, and saw the possibility of syndicating this item as a woman's letter from New York. He instinctively realized that women all over the country would read it. He sought out the author, made arrangements with her and with former Governor Dorscheimer, owner of the paper, and the letter was sent out to a group of papers. It was an instantaneous success, and a syndicate of ninety newspapers was quickly organized.
出处:
https://www.gutenberg.org/ebooks/3538
定位:Additional excerpt 144 · 核对日期:2026-10-19 · 核验:短摘录
白话
《纽约星报》上有篇写纽约八卦的轻松专栏叫“巴布闲话”,爱德华读过,觉得可以把它做成“纽约女性来信”卖给各地报纸。他直觉判断全国女性都会爱看。于是他找到作者,又和前州长多尔沙伊默谈妥,把这组信发给一批报纸。结果一炮而红,很快组织起九十家报纸的辛迪加。他的做法是:先凭直觉判断受众,再迅速找齐作者和版权方,小范围试水,成了就快速铺开。
上下文
博克在发现女性读者市场后,选中一篇现成的女性向专栏,通过辛迪加模式迅速推广到全国。
今日一问
你手上有没有一个现成的内容或产品,可以换个包装卖给更广的受众?
公版传记;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。
你的邮箱
只用于发送原典。不发广告,不卖名单。
本文本为公版;底本与原文链接见上。 版权