事业 · 创业者自述
爱德华·博克:爱德华·博克自传·补录 146
爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导
The material supplied by the Bok Syndicate Press was of the best; the standard was kept high; the writers were selected from among the most popular authors of the day; and readability was the cardinal note. The women bought the newspapers containing the new page, the advertiser began to feel the presence of the new reader, and every newspaper that could not get the rights for the "Bok Page," as it came to be known, started a "Woman's Page" of it own. Naturally, the material so obtained was of an inferior character. No single newspaper could afford what the syndicate, with the expense divided among a hundred newspapers, could pay. Nor had the editors of these woman's pages either a standard or a policy. In desperation they engaged any person they could to "get a lot of woman's stuff." It was stuff, and of the trashiest kind. So that almost coincident with the birth of the idea began its abuse and disintegration; the result we see in the meaningless presentations which pass for "woman's pages" in the newspaper of to-day.
出处:
https://www.gutenberg.org/ebooks/3538
定位:Additional excerpt 146 · 核对日期:2026-10-19 · 核验:短摘录
白话
博克辛迪加提供的女性版材料质量很高,标准严格,作者都是当红作家,可读性放在第一位。女性读者因此购买刊登新版的报纸,广告商也感觉到新读者的存在。那些拿不到“博克版”授权的报纸纷纷自己办女性版,但材料质量差得多:单家报纸付不起辛迪加分摊到上百家后的稿费,编辑也没有标准和方针,情急之下随便找人“弄一堆女人东西”,结果就是垃圾。好点子刚诞生就被滥用和瓦解,今天报纸上那些毫无意义的“女性版”就是这么来的。核心是:没有规模分摊和编辑标准,模仿者只会做出劣质品。
上下文
博克讲述自己首创的“女性版”被其他报纸跟风模仿后质量迅速下滑的现象。
今日一问
当你的好做法被同行模仿时,你靠什么标准防止它被做烂?
公版传记;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。
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