事业 · 创业者自述
爱德华·博克:爱德华·博克自传·补录 148
爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导
But having given the subject little thought, he attaches minor importance to the woman's "stuff," regarding it rather in the light of something that he "must carry to catch the women"; and forthwith he either forgets it or refuses to give the editor of his woman's page even a reasonable allowance to spend on her material. The result is, of course, inevitable: pages of worthless material. There is, in fact, no part of the Sunday newspaper of to-day upon which so much good and now expensive white paper is wasted as upon the pages marked for the home, for women, and for children.
出处:
https://www.gutenberg.org/ebooks/3538
定位:Additional excerpt 148 · 核对日期:2026-10-19 · 核验:短摘录
白话
主编对女性内容没怎么想过,自然不重视,只把它当成“必须登一点来吸引女性”的东西,转头就忘,或者连合理的稿费预算都不肯给女性版编辑。结果不可避免:整版都是没价值的内容。事实上,今天的周日报纸里,没有哪一部分像家庭版、女性版和儿童版那样,浪费了那么多昂贵的好白纸。核心是:嘴上说重视没用,预算和注意力流向哪里,质量就出在哪里。想改善,就得把女性版当正经产品,给钱、给人、给考核。
上下文
博克继续批评报纸在女性版上投入不足,导致版面浪费。
今日一问
你嘴上说重要的事,实际投入的时间和预算配得上这份重视吗?
公版传记;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。
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