事业 · 创业者自述
爱德华·博克:爱德华·博克自传·补录 255
爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导
Edward Bok has often been referred to as the one "who made The Ladies' Home Journal out of nothing," who "built it from the ground up," or, in similar terms, implying that when he became its editor in 1889 the magazine was practically non-existent. This is far from the fact. The magazine was begun in 1883, and had been edited by Mrs. Cyrus H. K. Curtis, for six years, under her maiden name of Louisa Knapp, before Bok undertook its editorship. Mrs. Curtis had laid a solid foundation of principle and policy for the magazine: it had achieved a circulation of 440,000 copies a month when she transferred the editorship, and it had already acquired such a standing in the periodical world as to attract the advertisements of Charles Scribner's Sons, which Mr. Doubleday, and later Bok himself, gave to the Philadelphia magazine--advertising which was never given lightly, or without the most careful investigation of the worth of the circulation of a periodical.
出处:
https://www.gutenberg.org/ebooks/3538
定位:Additional excerpt 255 · 核对日期:2026-10-19 · 核验:短摘录
白话
常有人说博克“从无到有”做出了《妇女家庭杂志》,仿佛1889年他接手时杂志还不存在。事实并非如此:杂志1883年创刊,由柯蒂斯夫人以娘家姓路易莎·纳普主编了六年。她打下了原则和政策的坚实基础,交棒时月发行量已达44万份,在期刊界已有地位,连查尔斯·斯克里布纳父子出版社都来投广告——这种广告从不轻率给出,必先仔细考察刊物发行量的价值。博克接手时,最艰难的草创期已经过去。
上下文
博克在自传中纠正外界对他接手《妇女家庭杂志》时杂志状况的误解。
今日一问
你讲述自己或团队的成就时,是否也常忽略前人或前手打下的基础?
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