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爱德华·博克:爱德华·博克自传·补录 29

爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导

But the profit of six dollars which Edward was now reaping in his newly found "bonanza" on Saturday and Sunday afternoons became apparent to other boys, and one Saturday the young ice-water boy found that he had a competitor; then two and soon three. Edward immediately met the challenge; he squeezed half a dozen lemons into each pail of water, added some sugar, tripled his charge, and continued his monopoly by selling "Lemonade, three cents a glass." Soon more passengers were asking for lemonade than for plain drinking-water!

出处: https://www.gutenberg.org/ebooks/3538
定位:Additional excerpt 29 · 核对日期:2026-10-19 · 核验:短摘录

白话

爱德华周六周日下午靠卖冰水能赚六美元,这利润很快被其他男孩盯上。一个周六,卖冰水的小男孩发现有了竞争对手,接着两个、三个。爱德华立刻应战:往每桶水里挤半个柠檬,加些糖,价格翻三倍,继续垄断——卖“柠檬水,三美分一杯”。很快,要柠檬水的乘客比要白水的还多!

上下文

这是爱德华·博克少年经商的故事,出自他的自传。当时他靠卖冰水给马车乘客赚钱,遇到竞争后迅速调整策略。

今日一问

面对竞争,你能否像爱德华那样,通过增加价值而不是降价来保持优势?

公版传记;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。

本文本为公版;底本与原文链接见上。 版权

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