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爱德华·博克:爱德华·博克自传·补录 299

爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导

The two authors of that day who commanded more attention than any others were William Dean Howells and Rudyard Kipling. Bok knew that these two would give to his magazine the literary quality that it needed, and so he laid them both under contribution. He bought Mr. Howells's new novel, "The Coast of Bohemia," and arranged that Kipling's new novelette upon which he was working should come to the magazine. Neither the public nor the magazine editors had expected Bok to break out along these more permanent lines, and magazine publishers began to realize that a new competitor had sprung up in Philadelphia. Bok knew they would feel this; so before he announced Mr. Howells's new novel, he contracted with the novelist to follow this with his autobiography. This surprised the editors of the older magazines, for they realized that the Philadelphia editor had completely tied up the leading novelist of the day for his next two years' output.

出处: https://www.gutenberg.org/ebooks/3538
定位:Additional excerpt 299 · 核对日期:2026-10-19 · 核验:短摘录

白话

当时最受关注的两作家是豪威尔斯和吉卜林。博克知道他们能给杂志带来文学品质,于是把两人都签下来:买下豪威尔斯的新小说《波希米亚海岸》,又约到吉卜林正在写的新中篇。公众和编辑同行都没料到博克会走这条长远路线,费城的杂志出版商开始感到新的竞争。博克预判到这种反应,所以在宣布豪威尔斯小说之前,先跟他签了后续自传的合同。老牌杂志编辑大吃一惊,因为博克把当时领衔的小说家未来两年的作品全锁定了。这说明:竞争要提前布局,用长期合同锁定核心资源,让对手来不及反应。

上下文

博克在杂志编辑生涯中,通过签约名家提升刊物文学地位,与老牌杂志竞争。

今日一问

在竞争中,你是临时抢资源,还是提前锁定长期优势?

公版传记;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。

本文本为公版;底本与原文链接见上。 版权

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