Edward W. Bok：The Americanization of Edward Bok, Additional Excerpt 299

The two authors of that day who commanded more attention than any others were William Dean Howells and Rudyard Kipling. Bok knew that these two would give to his magazine the literary quality that it needed, and so he laid them both under contribution. He bought Mr. Howells's new novel, "The Coast of Bohemia," and arranged that Kipling's new novelette upon which he was working should come to the magazine. Neither the public nor the magazine editors had expected Bok to break out along these more permanent lines, and magazine publishers began to realize that a new competitor had sprung up in Philadelphia. Bok knew they would feel this; so before he announced Mr. Howells's new novel, he contracted with the novelist to follow this with his autobiography. This surprised the editors of the older magazines, for they realized that the Philadelphia editor had completely tied up the leading novelist of the day for his next two years' output.

Source： https://www.gutenberg.org/ebooks/3538
Locator：Additional excerpt 299 · Verified：2026-10-19 · Verification：Short excerpt

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