事业 · 创业者自述
爱德华·博克：爱德华·博克自传·补录 372
爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导
He also believed that if he could "dress up" the past, he could arrest the attention of a generation which was too likely to boast of its interest only in the present and the future. He took a course of reading and consulted with Mr. Charles A. Dana, editor of the New York Sun, who had become interested in his work and had written him several voluntary letters of commendation. Mr. Dana gave material help in the selection of subjects and writers; and was intensely amused and interested by the manner in which his youthful confrere "dressed up" the titles of what might otherwise have looked like commonplace articles.
出处：
https://www.gutenberg.org/ebooks/3538
定位：Additional excerpt 372 · 核对日期：2026-10-19 · 核验：短摘录
白话
他还相信，如果能给过去“打扮”一下，就能抓住那一代人的注意力——他们太容易吹嘘自己只关心现在和未来。他进行了一番系统阅读，并咨询了《纽约太阳报》主编查尔斯·A·达纳，达纳对他的工作产生兴趣，还主动写了几封表扬信。达纳在选题和作者选择上给了实际帮助，并且对他这位年轻同行“打扮”标题的方式感到非常有趣——那些标题原本可能看起来平淡无奇。
上下文
博克为了吸引只关注当下的年轻读者，尝试用新颖的标题和包装来呈现历史题材，并得到资深编辑达纳的指点。
今日一问
你能否把看似老套的内容重新包装，让只关注当下的人愿意多看一眼？
公版传记；原文逐字取自 Project Gutenberg，仅摘录段落并附全书链接。
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