事业 · 创业者自述
爱德华·博克:爱德华·博克自传·补录 391
爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导
Bok's next enterprise was to get his pictures into the homes of the country on a larger scale; he determined to work through the churches. He selected the fifty best pictures, made them into a set and offered first a hundred sets to selected schools, which were at once taken. Then he offered two hundred and fifty sets to churches to sell at their fairs. The managers were to promise to erect a Ladies' Home Journal booth (which Bok knew, of course, would be most effective advertising), and the pictures were to sell at twenty-five and fifty cents each, with some at a dollar each. The set was offered to the churches for five dollars: the actual cost of reproduction and expressage. On the day after the publication of the magazine containing the offer, enough telegraphic orders were received to absorb the entire edition. A second edition was immediately printed; and finally ten editions, four thousand sets in all, were absorbed before the demand was filled. By this method, two hundred thousand pictures had been introduced into American homes, and over one hundred and fifty thousand dollars in money had been raised by the churches as their portion.
出处:
https://www.gutenberg.org/ebooks/3538
定位:Additional excerpt 391 · 核对日期:2026-10-19 · 核验:短摘录
白话
博克想把画作推广到更多家庭,于是选择与教堂合作。他先挑出五十幅最好的画做成一套,以五美元的成本价提供给教堂,让教堂在义卖会上以每幅二十五美分到一美元的价格出售。作为交换,教堂要承诺设立一个《妇女家庭杂志》的摊位,这实际上就是广告。结果杂志一刊登,订单就蜂拥而至,最终卖出四千套,二十万幅画进入美国家庭,教堂也筹到十五万多美元。他的做法是:用低价和公益渠道降低门槛,让各方都得到好处,自己则收获品牌曝光和读者忠诚。
上下文
博克是《妇女家庭杂志》主编,这段回忆录讲述他如何用商业与公益结合的方式推广艺术。
今日一问
你能否设计一个让合作方也受益的方案,来推广你的产品?
公版传记;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。
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