Edward W. Bok：The Americanization of Edward Bok, Additional Excerpt 391

Bok's next enterprise was to get his pictures into the homes of the country on a larger scale; he determined to work through the churches. He selected the fifty best pictures, made them into a set and offered first a hundred sets to selected schools, which were at once taken. Then he offered two hundred and fifty sets to churches to sell at their fairs. The managers were to promise to erect a Ladies' Home Journal booth (which Bok knew, of course, would be most effective advertising), and the pictures were to sell at twenty-five and fifty cents each, with some at a dollar each. The set was offered to the churches for five dollars: the actual cost of reproduction and expressage. On the day after the publication of the magazine containing the offer, enough telegraphic orders were received to absorb the entire edition. A second edition was immediately printed; and finally ten editions, four thousand sets in all, were absorbed before the demand was filled. By this method, two hundred thousand pictures had been introduced into American homes, and over one hundred and fifty thousand dollars in money had been raised by the churches as their portion.

Source： https://www.gutenberg.org/ebooks/3538
Locator：Additional excerpt 391 · Verified：2026-10-19 · Verification：Short excerpt

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