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爱德华·博克:爱德华·博克自传·补录 475

爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导

His complete absorption in the magazine work now compelled Bok to close his newspaper syndicate in New York and end the writing of his weekly newspaper literary letter. He decided, however, to transfer to the pages of his magazine his idea of making the American public more conversant with books and authors. Accordingly, he engaged Robert Bridges (the present editor of Scribner's Magazine) to write a series of conversational book-talks under his nom de plume of "Droch." Later, this was supplemented by the engagement of Hamilton W. Mabie, who for years reviewed the newest books.

出处: https://www.gutenberg.org/ebooks/3538
定位:Additional excerpt 475 · 核对日期:2026-10-19 · 核验:短摘录

白话

博克全身心投入杂志工作后,不得不关掉纽约的报纸辛迪加,也停止写每周的报纸文学通讯。但他决定把“让美国公众更熟悉书籍和作者”这个想法搬到杂志上。于是他请罗伯特·布里奇斯用笔名“德罗克”写系列谈话式书评,后来又请汉密尔顿·马比写新书评论。这告诉我们:当主业占据全部精力时,要果断砍掉边缘业务,但别丢掉核心创意,而是把它移植到主平台上,用合适的人来执行。

上下文

博克是《妇女家庭杂志》主编,回忆自己如何把文学普及理念从报纸转移到杂志。

今日一问

你手头有没有一个被搁置的好点子,可以移植到当前的主业里?

公版传记;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。

本文本为公版;底本与原文链接见上。 版权

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