事业 · 创业者自述
爱德华·博克：爱德华·博克自传·补录 563
爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导
He waited for results. They came. But they were not those for which he had striven. After four months of his campaign, he learned from the inside of the importing-houses which dealt in the largest stocks of aigrettes in the United States that the demand for the feather had more than quadrupled! Bok was dumbfounded! He made inquiries in certain channels from which he knew he could secure the most reliable information, and after all the importers had been interviewed, the conviction was unescapable that just in proportion as Bok had dwelt upon the desirability of the aigrette as the hallmark of wealth and fashion, upon its expense, and the fact that women regarded it as the last word in feminine adornment, he had by so much made these facts familiar to thousands of women who had never before known of them, and had created the desire to own one of the precious feathers.
出处：
https://www.gutenberg.org/ebooks/3538
定位：Additional excerpt 563 · 核对日期：2026-10-19 · 核验：短摘录
白话
博克等着运动见效，结果等来的却是反效果：四个月后，他从进口商内部得知，鹭羽的需求翻了四倍多。他调查后不得不承认：他越是强调鹭羽是财富和时尚的标志、价格昂贵、是女性装饰的极致，就越让成千上万原本不知道的女性知道了它，反而激起了占有欲。这揭示了一个传播陷阱：批评某种炫耀品，可能反而替它做了广告。想避免，就得少渲染它的“高级感”，多讲替代方案和真实代价。
上下文
博克揭露鹭羽残忍来源的运动持续四个月后，销量不降反升，他由此反思传播的副作用。
今日一问
你批评或抵制某样东西时，有没有可能反而帮它做了宣传？
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