Career · Entrepreneur memoirs

Edward W. Bok:The Americanization of Edward Bok, Additional Excerpt 563

Edward W. Bok《The Americanization of Edward Bok》· The Americanization of Edward Bok · Leadership

He waited for results. They came. But they were not those for which he had striven. After four months of his campaign, he learned from the inside of the importing-houses which dealt in the largest stocks of aigrettes in the United States that the demand for the feather had more than quadrupled! Bok was dumbfounded! He made inquiries in certain channels from which he knew he could secure the most reliable information, and after all the importers had been interviewed, the conviction was unescapable that just in proportion as Bok had dwelt upon the desirability of the aigrette as the hallmark of wealth and fashion, upon its expense, and the fact that women regarded it as the last word in feminine adornment, he had by so much made these facts familiar to thousands of women who had never before known of them, and had created the desire to own one of the precious feathers.

Source: https://www.gutenberg.org/ebooks/3538
Locator:Additional excerpt 563 · Verified:2026-10-19 · Verification:Short excerpt

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