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爱德华·博克:爱德华·博克自传·补录 636

爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导

And not only was the figure so high, but the circulation itself was absolutely free from "water." The public could not obtain the magazine through what are known as clubbing-rates, since no subscriber was permitted to include any other magazine with it; years ago it had abandoned the practice of offering premiums or consideration of any kind to induce subscriptions; and the newsdealers were not allowed to return unsold copies of the periodical. Hence every copy was either purchased by the public at the full price at a newsstand, or subscribed for at its stated subscription price. It was, in short, an authoritative circulation. And on every hand the question was being asked: "How is it done? How is such a high circulation obtained?"

出处: https://www.gutenberg.org/ebooks/3538
定位:Additional excerpt 636 · 核对日期:2026-10-19 · 核验:短摘录

白话

杂志发行量不仅高,而且没有“水分”:不搞搭售、不送赠品、不允许退刊,每本都是读者全价购买或按订阅价付费。所以数字权威可信。人们纷纷问:怎么做到的?博克强调,真实的数据来自对读者价值的坚持,而不是靠促销手段虚增。

上下文

当时杂志常通过搭售、赠品、退刊等方式虚增发行量,博克坚持干净发行。

今日一问

你的成绩单里,有多少是真实价值,有多少是“水分”?

公版传记;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。

本文本为公版;底本与原文链接见上。 版权

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