Edward W. Bok：The Americanization of Edward Bok, Additional Excerpt 636

And not only was the figure so high, but the circulation itself was absolutely free from "water." The public could not obtain the magazine through what are known as clubbing-rates, since no subscriber was permitted to include any other magazine with it; years ago it had abandoned the practice of offering premiums or consideration of any kind to induce subscriptions; and the newsdealers were not allowed to return unsold copies of the periodical. Hence every copy was either purchased by the public at the full price at a newsstand, or subscribed for at its stated subscription price. It was, in short, an authoritative circulation. And on every hand the question was being asked: "How is it done? How is such a high circulation obtained?"

Source： https://www.gutenberg.org/ebooks/3538
Locator：Additional excerpt 636 · Verified：2026-10-19 · Verification：Short excerpt

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