事业 · 创业者自述
爱德华·博克：爱德华·博克自传·补录 674
爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导
Secretary of the Treasury McAdoo interpreted the first Liberty Loan "drive" to the women; the President of the United States, in a special message to women, wrote in behalf of the subsequent Loan; Bernard Baruch, as chairman of the War Industries Board, made clear the need for war-time thrift; the recalled ambassador to Germany, James W. Gerard, told of the ingenious plans resorted to by German women which American women could profitably copy; and Elizabeth, Queen of the Belgians, explained the plight of the babies and children of Belgium, and made a plea to the women of the magazine to help. So straight to the point did the Queen write, and so well did she present her case that within six months there had been sent to her, through The Ladies' Home Journal, two hundred and forty-eight thousand cans of condensed milk, seventy-two thousand cans of pork and beans, five thousand cans of infants' prepared food, eighty thousand cans of beef soup, and nearly four thousand bushels of wheat, purchased with the money donated by the magazine readers.
出处：
https://www.gutenberg.org/ebooks/3538
定位：Additional excerpt 674 · 核对日期：2026-10-19 · 核验：短摘录
白话
财政部长麦卡杜向女性解释第一次自由公债的推销活动；总统专门致信女性支持后续公债；战时工业委员会主席巴鲁克阐明战时节约的必要；被召回的前驻德大使杰拉德讲述德国女性的巧妙计划，供美国女性借鉴；比利时王后伊丽莎白说明比利时婴儿和儿童的困境，并呼吁杂志女性读者援助。王后写得直截了当，陈述有力，结果六个月内通过杂志收到大量捐赠：二十四万八千罐炼乳、七万二千罐猪肉豆子、五千罐婴儿食品、八万罐牛肉汤，以及近四千蒲式耳小麦。这显示精准传播能激发巨大行动。
上下文
同样出自博克自传，记录一战期间杂志如何动员女性读者参与公债购买和物资援助。
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