事业 · 创业者自述

爱德华·博克:爱德华·博克自传·补录 92

爱德华·博克《爱德华·博克自传》· The Americanization of Edward Bok · 领导

The young publishers could now go on. Understanding that Mr. Beecher's sermons might give a partial and denominational tone to the magazine, Edward arranged to publish also in its pages verbatim reports of the sermons of the Reverend T. De Witt Talmage, whose reputation was then at its zenith. The young editor now realized that he had a rather heavy cargo of sermons to carry each month; accordingly, in order that his magazine might not appear to be exclusively religious, he determined that its literary contents should be of a high order and equal in interest to the sermons. But this called for additional capital, and the capital furnished was not for that purpose.

出处: https://www.gutenberg.org/ebooks/3538
定位:Additional excerpt 92 · 核对日期:2026-10-19 · 核验:短摘录

白话

年轻出版商得以继续运营。爱德华意识到只登比彻的布道词会让杂志显得宗派色彩太浓,于是又安排刊登当时如日中天的塔爾梅奇牧师的布道词。但他也明白每月布道内容太重,杂志不能只像宗教刊物,所以决定提升文学内容的质量和趣味,使之与布道词相当。然而这需要额外资金,而投资人提供的钱并不是用于这个目的。核心是:内容扩张要平衡,但资金用途受限时,必须另想办法。做法是明确资金用途,再通过其他途径(如人脉)解决内容升级的成本。

上下文

继续讲述博克经营《布鲁克林杂志》时,为平衡宗教内容与文学内容而面临资金限制的处境。

今日一问

当你的资金用途被限定时,你会如何寻找替代资源来实现内容升级?

公版传记;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。

本文本为公版;底本与原文链接见上。 版权

← 返回原文库