事业 · 创业者自述

P.T. 巴纳姆:奋斗与胜利·补录 133

P.T. 巴纳姆《奋斗与胜利》· Struggles and Triumphs · 领导

I wanted to run out a string of American flags across the street on that day, for I knew there would be thousands of people passing the Museum with leisure and pocket-money, and I felt confident that an unusual display of national flags would arrest their patriotic attention, and bring many of them within my walls. Unfortunately for my purpose, St. Paul’s Church stood directly opposite, and there was nothing to which I could attach my flag-rope, unless it might be one of the trees in the church-yard. I went to the vestrymen for permission to so attach my flag rope on the Fourth of July, and they were indignant at what they called my “insulting proposition”; such a concession would be “sacrilege.” I plied them with arguments, and appealed to their patriotism, but in vain.

出处: https://www.gutenberg.org/ebooks/50115
定位:Additional excerpt 133 · 核对日期:2026-10-19 · 核验:短摘录

白话

巴纳姆想在独立日当天在街上拉一串美国国旗,因为知道会有成千上万带钱闲逛的人经过,爱国旗帜能吸引他们进博物馆。但对面是圣保罗教堂,只有教堂墓地的树可以绑旗绳。他去求教堂委员允许,被斥为“侮辱性提议”“亵渎”。他讲道理、诉诸爱国心,都没用。这故事说明:好的营销创意常会遇到制度或观念的阻力;当正面请求被拒,要么放弃,要么找变通办法。巴纳姆没有硬碰,而是准备另想办法。

上下文

巴纳姆为独立日营销想挂国旗,向圣保罗教堂借树被拒,反映当时宗教与商业的张力。

今日一问

当你一个好创意被关键方拒绝时,你会放弃,还是寻找不违背原则的变通方案?

公版传记;原文逐字取自 Project Gutenberg,仅摘录段落并附全书链接。

本文本为公版;底本与原文链接见上。 版权

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