事业 · 创业者自述
P.T. 巴纳姆：奋斗与胜利·补录 141
P.T. 巴纳姆《奋斗与胜利》· Struggles and Triumphs · 领导
On several occasions I got up “Baby shows,” at which I paid liberal prizes for the finest baby, the fattest baby, the handsomest twins, for triplets, and so on. I always gave several months’ notice of these intended shows and limited the number of babies at each exhibition to one hundred. Long before the appointed time, the list would be full and I have known many a fond mother to weep bitterly because the time for application was closed and she could not have the opportunity to exhibit her beautiful baby. These shows were as popular as they were unique, and while they paid in a financial point of view, my chief object in getting them up was to set the newspapers to talking about me, thus giving another blast on the trumpet which I always tried to keep blowing for the Museum. Flower shows, dog shows, poultry shows and bird shows, were held at intervals in my establishment and in each instance the same end was attained as by the baby shows. I gave prizes in the shape of medals, money and diplomas and the whole came back to me four-fold in the shape of advertising.
出处：
https://www.gutenberg.org/ebooks/50115
定位：Additional excerpt 141 · 核对日期：2026-10-19 · 核验：短摘录
白话
巴纳姆办婴儿比赛，设丰厚奖品，提前几个月通知，每次限一百名婴儿。报名很快满额，许多母亲因错过而痛哭。比赛很受欢迎，也赚钱，但他主要目的是让报纸谈论他，为博物馆做宣传。他还办花卉、狗、家禽和鸟展，同样达到宣传效果。奖品是奖章、奖金和证书，但回报是四倍的广告效应。
上下文
巴纳姆是美国19世纪著名马戏团老板和营销大师，这是他自传中回忆经营美国博物馆时的宣传手法。
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