事业 · 创业者自述
P.T. 巴纳姆：奋斗与胜利·补录 151
P.T. 巴纳姆《奋斗与胜利》· Struggles and Triumphs · 领导
I kept up this performance for several weeks, till I quite killed Peale’s “genuine” mesmerism in the rival establishment. After Peale, “Yankee” Hill undertook the management of that Museum, but in a little while he failed. It was then let to Henry Bennett, who reduced the entrance price to one shilling,--a half price which led me to characterize his concern as “cheap and nasty,”--and he began a serious rivalry with my Museum. His main reliances were burlesques and caricatures of whatever novelties I was exhibiting; thus, when I advertised an able company of vocalists, well-known as the Orphean Family, Bennett announced the “Orphan Family;” my Fejee Mermaid he offset with a figure made of a monkey and codfish joined together and called the “Fudg-ee Mermaid.” These things created some laughter at my expense, but they also served to advertise my Museum.
出处：
https://www.gutenberg.org/ebooks/50115
定位：Additional excerpt 151 · 核对日期：2026-10-19 · 核验：短摘录
白话
巴纳姆持续表演了几周，彻底搞垮了皮尔博物馆的“真”催眠术。之后“扬基”希尔接手也失败了，又租给亨利·贝内特。贝内特把门票降到一先令，巴纳姆称之为“便宜没好货”。贝内特主要靠模仿和恶搞巴纳姆的展品来竞争：巴纳姆宣传“奥菲斯家族”歌唱团，他就搞“孤儿家族”；巴纳姆展出“斐济美人鱼”，他就用猴子和鳕鱼拼成“糊叽美人鱼”。这些恶搞虽然让巴纳姆被嘲笑，却也帮他做了广告。
上下文
巴纳姆在自传中描述他与贝内特博物馆的竞争，贝内特用低价和模仿策略对抗巴纳姆。
今日一问
当竞争对手模仿你时，你如何把对方的攻击转化为自己的宣传机会？
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