事业 · 创业者自述
P.T. 巴纳姆:奋斗与胜利·补录 174
P.T. 巴纳姆《奋斗与胜利》· Struggles and Triumphs · 领导
We were conducted through a long corridor to a broad flight of marble steps, which led to the Queen’s magnificent picture gallery, where Her Majesty and Prince Albert, the Duchess of Kent, and twenty or thirty of the nobility were awaiting our arrival. They were standing at the farther end of the room when the doors were thrown open, and the General walked in, looking like a wax doll gifted with the power of locomotion. Surprise and pleasure were depicted on the countenances of the royal circle at beholding this remarkable specimen of humanity so much smaller than they had evidently expected to find him.
出处:
https://www.gutenberg.org/ebooks/50115
定位:Additional excerpt 174 · 核对日期:2026-10-19 · 核验:短摘录
白话
一行人穿过长廊,走上大理石台阶,来到女王宏伟的画廊。女王、阿尔伯特亲王、肯特公爵夫人和二三十位贵族已在那里等候。门一开,将军走进来,像个会走路的蜡娃娃。王室成员看到这个远比自己想象中矮小的人,脸上都露出惊讶和喜悦。核心是:巴纳姆的展品制造了强烈的视觉反差和好奇效果,这正是他营销成功的关键——让人意外,才能让人记住。
上下文
巴纳姆的展品“汤姆拇指将军”身高异常矮小,这次觐见是巴纳姆精心安排的公关活动。
今日一问
你的产品或展示,有没有制造出让人一眼记住的“意外感”?
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