事业 · 创业者自述
P.T. 巴纳姆:奋斗与胜利·补录 370
P.T. 巴纳姆《奋斗与胜利》· Struggles and Triumphs · 领导
Some reference to the various enterprises and “side shows” connected with and disconnected from my Museum, is necessary to show how industriously I have catered for the public’s amusement, not only in America but abroad. When I was in Paris in 1844, in addition to the purchase of Robert Houdin’s ingenious automaton writer, and many other costly curiosities for the Museum, I ordered, at an expense of $3,000, a panoramic diorama of the obsequies of Napoleon. Every event of that grand pageant, from the embarkation of the body at St. Helena, to its entombment at the Hotel des Invalides, amid the most gorgeous parade ever witnessed in France, was wonderfully depicted. This exhibition, after having had its day at the American Museum, was sold, and extensively and profitably exhibited elsewhere. While I was in London, during the same year, I engaged a company of “Campanalogians, or Lancashire Bell Ringers,” then performing in Ireland, to make an American tour. They were really admirable performers, and by means of their numerous bells, of various sizes, they produced the most delightful music. They attracted much attention in various parts of the United States, in Canada, and in Cuba.
出处:
https://www.gutenberg.org/ebooks/50115
定位:Additional excerpt 370 · 核对日期:2026-10-19 · 核验:短摘录
白话
巴纳姆说,他为了给公众提供娱乐,不惜工本从各地搜罗新奇项目。比如在巴黎买下自动写字机器人,还花三千美元制作拿破仑葬礼的全景画;在伦敦签约 Lancashire 钟铃演奏团去美国巡演。这些项目有的赚钱,有的只是造势。核心是:做娱乐生意要不断推陈出新,用多样化的节目吸引观众。做法是:舍得在内容上投入,同时把成功项目复制到其他市场。
上下文
巴纳姆在自传中回顾自己如何在全球搜罗奇珍异宝,充实他的美国博物馆。
今日一问
你为了吸引用户,最近一次在内容上投入是什么?
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